About Us
Suvidhaa Infoserve Ltd, a leading fintech company listed in India, incubated NUPI in 2022. NUPI, our innovative Omni-channel payment and CRM operating system, streamlines brand management of B2B and B2C channels and payments. Despite our short tenure, our foundation stems from a company rich in knowledge, experience, skill, and determination.
Our Mission
At NUPI, our mission is to redefine and elevate commerce by seamlessly integrating and augmenting transactional experiences. Through our cutting-edge Omni-channel payment and CRM operating system, we empower businesses to navigate the dynamic landscape of commerce with unparalleled ease. Our vision is to enhance customer engagement, simplify transactions, and drive growth, thereby revolutionizing the very essence of commerce itself.
Vision
Brand loyalty works when the brand is doing well, and to ensure that we have Business Intelligence. Right from creating demand to retaining customers, everything comes under this umbrella!
Why NUPI?
Innovative Omni-channel Solutions
We’re at the forefront of innovation, offering cutting-edge Omni-channel solutions that revolutionize channel management, loyalty programs, and payments for brands. With our advanced NUPI system, we provide seamless experiences across B2B and B2C channels, ensuring convenience and efficiency.
Simplified Customer Acquisition and Retention
We understand the importance of acquiring and retaining customers in today's competitive landscape. NUPI streamlines customer acquisition and retention processes, enabling you to build lasting relationships and turn transactional sales into passionate brand advocates.
Extensive Expertise and Legacy
You benefit from our rich legacy and extensive expertise. As an incubator of Suvidhaa Infoserve Ltd, a successful Fintech company, we bring forth a deep understanding of the industry, a sterling reputation, and unwavering determination to drive your brand's growth.
Comprehensive Loyalty Solutions
NUPI offers a comprehensive suite of loyalty solutions, encompassing loyalty programs, seamless payments, and effortless redemption. From personalized rewards to robust analytics, our solutions are designed to maximize customer engagement and boost brand loyalty.
Transformative Positive Change
NUPI is set to be your trusted partner as we unlock the power of streamlined channel management, elevated customer experiences, and a brighter future for your brand. Experience the difference that NUPI can make for your business. Get in touch today!
Our Story
Within Suvidhaa Infoserve Ltd, NUPI has undergone a remarkable evolution. With the establishment of NUPI, we've transitioned into a prominent facilitator of multi-brand loyalty programs, optimizing customer acquisition and retention for global brands. Our array of services, spanning loyalty solutions, seamless payments, and effortless redemption, reflects our commitment to transform the loyalty industry. We aim to transform transactional sales into passionate brand advocacy, ultimately enhancing our client.
Our Journey Brand Deck
Transforming transactional sales into passionate brand advocates, while creating a digital network for India's unorganized retail sector. Join us in knowing the foundation setup of NUPI, along its successful tenure, as an established company.
Our Journey Brand Deck
Suvidhaa founded by Paresh Rajde with Shapoorji Mistry, built to create an assited commerce network and offer convenient access to services.
Suvidhaa pioneered financial inclusion, partnering with IRCTC, LIC & some of the largest service brands in the country.
IFC (World Bank Group), Reliance Ventures, Norwest Ventures and Mitsui Ventures Fund invested in Suvidhaa.
Acquired synergetic businesses from Infibeam Avenues, became one of the largest players in Loyalty & SME-commerce.
Acquired Aasaan Pay & launched sPay - Suvidhaa’s MPOS offering.
Listed on BSE & NSE.
Incubated NUPI Founded by Tanuj Rajde with a Vision to augment commerce for partner brands.
NUPI offers an omni-channel payment & CRM Operating System that simplifies B2B and B2C channel management & payments for Global Brands.
Customer Success Stories
Client Success Stories: Discover why businesses love NUPI
Japanese Agro-Chemical Company
This collaboration has significantly enriched the experience for our customers, offering them tailored rewards and exclusive benefits. NUPI's seamless...
Cement Based Putty Manufacturing Company
I chose NUPI to develop and manage our loyalty program. Having known the company previously, I trusted them with this crucial task. NUPI seamlessly cr...
Energy-Efficient and Smart Ceiling Fans Company
I was pleasantly surprised by how NUPI's loyalty program changed Atomberg's influencer engagement strategy, boosting brand loyalty. Before teaming up ...
